Post by Admin on Dec 11, 2020 19:06:54 GMT -7
Calvin Warby
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THE SAGA OF THE WISH BOOK
I grew up in the era and hey-day of the Sears-Roebuck and Montgomery Ward Catalogues. Those were magical books and the day one of them arrived in the mail was an exciting, red-letter day. No time was wasted before we were pouring through the thick book, as with a fine-toothed comb, beginning with the beautiful, slick, colorful cover; completely through all those hundreds of fantastic pages. Those books came to be lovingly called, “The Wish Books.”
To us in Clear Creek Canyon, where electricity hadn’t reached us yet, most of the appliances and other articles were as fanciful and futuristic as what we see on “Star Wars” today. Imagine! Washers that washed the clothes, and even wrung the water out of them; refrigerators that you didn’t have to put ice in, but would make ice all by themselves; toasters that would pop up the toast when it was done just right and at the same time turn the toaster off; lamps that burned without kerosene, and bathrooms located right inside the house! And all of those scandalous pictures of girdles and panties and bras that we hardly dared look at!
They were full of beautiful dishes, furniture and linens for bedrooms and bathrooms, wonderful dresses with ruffles and lace; all kinds of toys, especially dolls, dolls, dolls. You name it, it was there! I wanted everything.
The Christmas season began for us the day the fall and winter catalogue arrived. We made long lists of all the wonderful things we would ask Santa to bring. We wrote letters and sent them, hoping to be the first to ask for said article, and then we would change our minds about what was most appealing to us. And so, a revised letter would be written and sent.
It’s a good thing we didn’t have to buy stamps for all of those letters because the only sure method of sending them all the way to the North Pole was to put them in the stove and let the smoke deliver them almost immediately----directly to Santa.
In August we would order the clothes we would need to start the new school year in. Most of the time they had to be the drab, substantial kind. Although we felt a twinge---or more--- of disappointment that we couldn’t order the pretty, flimsy, ribbon-bedecked dresses, still the anticipation and waiting for the order to come was almost unbearable.
When it finally did come we were so excited, even with the long- legged, long John underwear and the ugly brown long stockings and garters. We could hardly wait for school to start and winter to come so we could wear our new clothes. But how anxious we were to shed them in the spring.
By the time a new catalogue arrived we had just about worn the old one out. We were happy about the fact that now we could cut the pictures out of the old book to our hearts content. We made paper dolls and dressed them in our dream clothes. We cut out our dream furniture, carpets, appliances, and accessories and pasted them in shoeboxes to build houses for our paper dolls. Now we could be the princesses we hoped to be.
After we had cut out all we wanted, or if the a necessity became too great, the catalogue still had another job to do. It was relegated to the old outhouse. Still it hadn’t completely lost its magic. We spent many hours thumbing through all that remained of its pages, making sure we hadn’t missed a thing.
When we were sure a page didn’t contain anything of value, it was torn from the book, ruffled and manipulated in our hands to make it a little softer, and then, finally, it completed its task.
When we learned that Sears was going to discontinue sending out catalogues, we couldn’t imagine what life would be like without them. And so I saved one of the last issues, which I still have. At times I miss the dreaming and anticipation, but very happy we can now go to the mall to select almost anything we want or can afford. Just a little bit of nostalgia from the past!
·
THE SAGA OF THE WISH BOOK
-- Georgean Olcott Warby, 1926-2014
I grew up in the era and hey-day of the Sears-Roebuck and Montgomery Ward Catalogues. Those were magical books and the day one of them arrived in the mail was an exciting, red-letter day. No time was wasted before we were pouring through the thick book, as with a fine-toothed comb, beginning with the beautiful, slick, colorful cover; completely through all those hundreds of fantastic pages. Those books came to be lovingly called, “The Wish Books.”
To us in Clear Creek Canyon, where electricity hadn’t reached us yet, most of the appliances and other articles were as fanciful and futuristic as what we see on “Star Wars” today. Imagine! Washers that washed the clothes, and even wrung the water out of them; refrigerators that you didn’t have to put ice in, but would make ice all by themselves; toasters that would pop up the toast when it was done just right and at the same time turn the toaster off; lamps that burned without kerosene, and bathrooms located right inside the house! And all of those scandalous pictures of girdles and panties and bras that we hardly dared look at!
They were full of beautiful dishes, furniture and linens for bedrooms and bathrooms, wonderful dresses with ruffles and lace; all kinds of toys, especially dolls, dolls, dolls. You name it, it was there! I wanted everything.
The Christmas season began for us the day the fall and winter catalogue arrived. We made long lists of all the wonderful things we would ask Santa to bring. We wrote letters and sent them, hoping to be the first to ask for said article, and then we would change our minds about what was most appealing to us. And so, a revised letter would be written and sent.
It’s a good thing we didn’t have to buy stamps for all of those letters because the only sure method of sending them all the way to the North Pole was to put them in the stove and let the smoke deliver them almost immediately----directly to Santa.
In August we would order the clothes we would need to start the new school year in. Most of the time they had to be the drab, substantial kind. Although we felt a twinge---or more--- of disappointment that we couldn’t order the pretty, flimsy, ribbon-bedecked dresses, still the anticipation and waiting for the order to come was almost unbearable.
When it finally did come we were so excited, even with the long- legged, long John underwear and the ugly brown long stockings and garters. We could hardly wait for school to start and winter to come so we could wear our new clothes. But how anxious we were to shed them in the spring.
By the time a new catalogue arrived we had just about worn the old one out. We were happy about the fact that now we could cut the pictures out of the old book to our hearts content. We made paper dolls and dressed them in our dream clothes. We cut out our dream furniture, carpets, appliances, and accessories and pasted them in shoeboxes to build houses for our paper dolls. Now we could be the princesses we hoped to be.
After we had cut out all we wanted, or if the a necessity became too great, the catalogue still had another job to do. It was relegated to the old outhouse. Still it hadn’t completely lost its magic. We spent many hours thumbing through all that remained of its pages, making sure we hadn’t missed a thing.
When we were sure a page didn’t contain anything of value, it was torn from the book, ruffled and manipulated in our hands to make it a little softer, and then, finally, it completed its task.
When we learned that Sears was going to discontinue sending out catalogues, we couldn’t imagine what life would be like without them. And so I saved one of the last issues, which I still have. At times I miss the dreaming and anticipation, but very happy we can now go to the mall to select almost anything we want or can afford. Just a little bit of nostalgia from the past!